The Importance of Personal Development with Devan Gallardo of All Exterior Solutions

All Exterior Solutions’ Devan Gallardo takes a very direct approach to managing his roofing company. A heart for learning and a dedication to quality craftsmanship continues to make his service one of the top businesses in a very competitive Denver market. In this week’s Roofers Paradise Podcast, we sit down with Devan to get his take on what it takes to make your own little roofing heaven and maximize your potential through personal development. 

About All Exterior Solutions, Inc. 

This roofing company has served Colorado communities for almost 20 years. While Devan’s business may earn the lion’s share of its annual revenue from roofing installations in Denver, his team intentionally brands itself as a general contracting company instead. “It gives us more of a generalized GC aspect rather than, you know, just roofing. It gives us a lot more variety when homeowners are calling us as well. We’re not limited when people are all ‘Oh, I need my roof done, but I also need someone to handle my siding as well.'”

Recent industry trends suggest that this generalized contractor status can also allow greater opportunities for insured roofing projects, with some agencies offering better payouts to contractors without the “roofing” keyword in their company name. This may vary by state, but it’s an interesting trend to watch. 

All Exterior Solutions offers a broad variety of solutions, including: 

  • Windows
  • Siding
  • Gutters
  • Powerwashing
  • Fence

Personal Development and Management in the Workplace

Devan first entered the roofing world at age 15, when a friend convinced him to take a summer job at his father’s contracting business. “We just tore off roofs all summer. I helped with the labor work. It was definitely hard work. I remember the first day I said I never want to do roofing again in my life because it was so hard.” 

But that installation-side experience made a huge influence in Devan’s management style as he continued his career in the industry. It certainly made it easier to spot shady sub-contractor tactics! Now he teaches his project managers to do the same. 

Critical Lessons for Company Owners

Don’t Let Fear Keep You From Getting Your Hands Dirty.

Growing up as an introvert made sales a real challenge. According to Devan, he never really liked the idea of trying to sell people what they don’t really need or can’t afford. But even the most experienced sales manager won’t have the same drive to see your business succeed. What’s more important is recognizing that people truly need quality roofing services. 

“What I really love about roofing is we’re not selling anything. We’re offering a service. They know they need it. They know insurance is going to take care of it and cover it. We’re just offering them a great service and a great quality product. [We’re] someone they can trust and put their faith into.”

That personal confidence drives Devan’s roofing lead generation and drives them to go out and connect with people who need help. Yes, that includes door-knocking in communities hit hard by storms and long-term ice damming. It really works when his team offers such excellent service.

Stay Connected to the Management Process

There are plenty of young guns out there who want to start up a self-driving business, then step away and have nothing to do with its management. But that’s rarely the best way to run a business. “If you say ‘I die tomorrow and the company is gonna run.’ I don’t agree with that. You need to be there. You’re the one who started it. You’re the one who took that leap of faith… No one is going to run it as good as you. Get your hands dirty in some form.” 

A personal commitment to manage your business truly sets apart multi-generational companies from the rest. Without a guiding hand to ensure quality control and efficiency, growing brands frequently stumble in their post-development years. That could mean a surge of bad reviews, lost trust, and a (potentially) permanent stain on your brand’s good name. 

Commit Yourself to Personal Development & Professional Growth

Great American entrepreneur Jim Rohn once shared how personal gain only extends as far as your personal growth.  “Here’s the great challenge of life – You can have more than you’ve got because you can become more than you are…You see, here is how the other side of the coin reads – unless you change how you are, you will always have what you’ve got.”

The ambitions of men will rarely materialize beyond the breadth of their character. If you want to grow your income and cultivate an exceptionally profitable business, you’ll need to invest in your own personal development first. 

For Devan, that means continually learning about his own industry and marketing tactics through research, conferences, and more. For you, that might mean opening yourself to practicing tasks you’re uncomfortable with. Whatever skills and character you need to cultivate to lead a successful career, just don’t wait too long. Those doors aren’t going to knock on themselves!

Join the Conversation at Roofer’s Paradise!

We’re always working on our personal development, here at Roofer’s Paradise. That’s why we want to hear from you too! Call or email our friendly team and share your industry experience with other roofing professionals across the country. If you have fun stories or important lessons from the field (roofing or related), we’d love to hear it.

Be sure to subscribe to the Roofer’s Paradise Podcast in the meantime! We’ve got a whole lot more exciting content on the way that we can’t wait to share.

Roofing Industry Success with Justin Woodruff of Roof Central

Justin Woodruff is the owner of Roof Central in Clayton, North Carolina — a company that offers residential and commercial roofing services. Because of his entrepreneurial background, Justin’s ascendance to roofing industry success came faster than most. Yet, along the way, Justin has remained steadfast with his core business principles while adapting to the evolving industry.

Mastering Your Roofing Specialty

Roof Central offers both residential and commercial roofing services, but the company is divisional. As a result, the commercial specialists don’t pitch residential and vice versa. In 2022, many roofers try to become the jack of all trades and neglect becoming the master of one. You get results when you solidify yourself as the best in one part of the industry.

Optimizing Your Roofing Jobs Pipeline

You have the sales, bookkeeping, production, operation, and so on. Every point in your job pipeline must be optimized to realize complete success. Any weak point can render your strong points useless. Therefore, paying attention to your roofing jobs pipeline is one of the most important things you can do for a business, especially in the roofing industry.

Get More Roofing Leads from Your Online Brand

There’s more accountability in today’s roofing industry because consumers can check your reviews before hiring your company. As a result, failing to establish an online brand can cost you jobs. Conversely, investing in a robust online presence can increase your roofing leads exponentially. 

So if you’re serious about growing your business, online branding is essential.

Preparing your Roofing Business for Sale

Most roofing business owners should not sell their company, but all of them should prepare it for sale. Why? Because preparing to sell your business ensures that it operates at full functionality. When your processes are in order, you make a more significant profit. The irony is that once your company runs smoothly, you won’t even want to sell.

More About Justin Woodruff

Justin first went into business at only 15 years old, which showcases his entrepreneurial background. Later, Justin began satellite installations for DirectTV, which eventually transitioned into performing home theatre installations. Next, Justin entered the roofing industry as a CEO for 3 and 1/2 years, at which point he decided to found Roof Central.

Roof Central in North Clayton, NC

Roof Central offers all types of roofing services, from restoration and storm damage repair to soft wash roof cleaning. Operating in North Carolina, Roof Central provides excellent services for its customers. The company’s 51 5-star Google reviews reflect the quality of their work.

Roofer’s Paradise Podcast

Don’t hesitate to contact us today if you want to join Nolen Walker as a guest on The Roofer’s Paradise Podcast. We are willing to talk to roofing professionals and individuals with experience in industry-adjacent fields. As the #1 business podcast for roofing professionals, we aim to expand our roofing community and provide valuable insights online.

You can subscribe to the Roofer’s Paradise Podcast on YouTube, Spotify, and wherever you listen to podcasts. Make sure to listen to all our new episodes and leave comments, ratings, and reviews on the platform of your choice.

Commercial Roofing Business: Tips for Success in 2022

Kenneth Byler of Great Lakes Commercial Roofing, LLC knows how to start a successful commercial roofing company. As one of the most successful commercial roofers under the age of 30, Kenneth has achieved results that few can match.

Kenneth joined the Roofer’s Paradise podcast to discuss how he got into the commercial roofing business, the value of mentorship, and the advantages of commercial roofing versus residential roofing.

The Value of Roofer Mentorship

Kenneth started his roofing company at 18 years old with no business experience. As a result, he sought out a business coach and a group of mentors to help him avoid common pitfalls for commercial roofing startups. Ken credits his mentorship group with his ongoing success.

The Importance of a Strong Roofing Company Owner

The #1 reason why roofing companies fail is because of incompetent ownership. If an owner stops learning, growing, and improving, the company will follow suit. Rarely is it the fault of a lower-level employee when a roofing business goes bankrupt. Instead, it’s the owner’s fault.

Merging Mindsets with Skillsets for Roofers

We hear a lot about the roofer’s mindset, and for good reason. Having a positive business mindset is very important for growing your business. However, it will only work if you combine your mentality with skills and knowledge. You can’t simply self-talk your way to success. Instead, you must continue to seek out knowledge and develop or master skills.

The Farmer’s Work-Ethic for Roofers

Ken Byler is so successful at a young age because he grew up on a farm where he developed an elite-level work ethic. With farm work, there are no breaks because you work all day. As a result, you get a great night’s sleep because of the physical labor.

While you can’t directly translate farm work to business work (primarily because farm labor feels much different and creates satisfaction you can’t emulate), you can utilize the work ethic to maximize your roofing business.

Commercial Roofing vs. Residential Roofing

The commercial roofing business has several advantages compared to residential roofing. That’s not to dismiss residential roofing company owners but instead to point out the differences. 

For example, commercial roofing companies make more money doing fewer jobs. Secondly, they typically enjoy better business interactions by dealing with a fellow business owner rather than a homeowner.

Great Lakes Commercial Roofing, LLC

Kenneth’s Roofing Company, Great Lakes Commercial, LLC, operates multiple locations in Pittsburgh, PA, Meadville, PA, and Dubuque, IA. The company offers the best commercial roof coatings and restoration projects in the region, thanks to Ken’s elite-level leadership skills. 

Aside from running a successful commercial roofing business, Kenneth is a contributing author at Forbes Councils, where he’s earned membership for his outstanding business ventures in the roofing industry.

Roofer’s Paradise Podcast

If you’d like to join Roofer’s Paradise podcast as a guest, contact us today. We are always open to new guests who are open to discussing the journey in the roofing industry and helping other contractors learn from their experiences. Nolen Walker is the host of Roofer’s Paradise and is willing to discuss your industry background.

Roof Rejuv: How Shingle Rejuvenation Increases Close Rates

Shingle rejuvenation products like Roof Rejuv can increase roofers’ close rates by 18%. Just ask Tyler Trimbath, who uses Roof Rejuv for his local general contractor company, Mihalko’s General Contracting. Tyler’s wife runs the company and began to grow concerned with construction waste being thrown into landfills. From this concern, the concept of Roof Rejuv was born.

What is Roof Rejuv?

Roof Rejuv is a plant-based roof replenishment solution that contractors can apply on asphalt shingles via spray. Applying Roof Rejuv every five years can extend the shingle roof’s lifespan up to 15 years. The product is engineered for asphalt shingle rejuvenation and contains over 90% agricultural-based oils and a polymer. 

Why Should Roofing Contractors Try Roof Rejuv?

Roof Rejuv can benefit roofing companies in various ways, from increasing close rates, enhancing service options, and preserving the environment. Some homeowners can’t afford complete roof replacement right away, making a shingle rejuvenation product very appealing. Let’s review the benefits:

Increase Closing Percentage

If your roofing sales closing percentage is between 36% and 40%, you probably have great salespeople on your team. But what if you could take that number even higher? Having Roof Rejuv as an option can increase that percentage to 55% or 65% by converting customers to rejuvenation.

Provide an Affordable Alternative

Many homeowners can’t afford a $30,000 roof replacement. A shingle rejuvenation product allows them to extend their roof’s lifespan as they gather the funds for a replacement. While some roofers would rather sell the replacement, having an affordable alternative is ultimately good.

Help The Environment

As a plant-based spray solution, Roof Rejuv is made from reusable ingredients. Furthermore, Roof Rejuv helps reduce landfill waste typical of high-ticket roof replacements. Though some roofing companies are largely unconcerned with environmental wellness, many are passionate about these solutions.

How Does Roof Rejuv Work?

Roof Rejuv penetrates the asphalt shingle to restore flexibility and durability by replenishing the refined oils. It does not lay on top of the shingle like other spray-on solutions. As a result, the product actually stops the aging process. You can see proof via before and after photos of the roof shingles.

How Much Does Roof Rejuv Extend a Roof’s Lifespan?

The lifespan extension depends on the roof’s age at the time of spray application. For example, a 15-year-old roof can expand its lifespan to 30 years over a series of 3 Roof Rejuv applications occurring every 5 years. Older roofs (30+) will depend on the condition of the shingles.

Other Roof Rejuv Benefits

Roof Rejuv’s benefits are proven to restore oils depleted by oxidation and rough climate conditions. Aside from extending a roof’s lifespan and providing an affordable and environmentally-friendly alternative to roof replacement, Roof Rejuv also offers the following additional benefits:

  • Decreases Water Permeability up to 97%
  • Protects Against Wind and Hail Damage
  • Increases Shingle Pliability

Roofer’s Paradise Podcast

We hope you enjoyed the podcast episode with Tyler Trimbath and learned about the benefits of a shingle rejuvenation product for your roofing services. If you would like to become a guest on the next Roofer’s Paradise Podcast episode, please contact us at Roofer’s Paradise.

From Pro Football to Roofing Success with Otis Floyd

Otis Floyd played 11 seasons of professional football in the CFL and XFL after graduating from the University of Louisville. Floyd won two Grey Cups in 2001 with the Calgary Stampeders and again in 2006 with the BC Lions. The former linebacker also won multiple awards for outstanding performance. After that, Otis started a trucking company called Floyd Transportation before working as an insurance adjuster. 

Today, Otis runs a successful roofing company called Paramount Roofing and Consulting in Douglasville, GA. His experience as an insurance adjuster gives him an advantage in the roofing business. As a result, he better understands job costing and has a better skill set for the requisite paperwork involved in the roofing industry.

Skills Transferred from Insurance Adjustor

As we mentioned, Otis worked as an insurance adjustor for 10-plus years, giving him more knowledge than many roofing business owners regarding the paperwork side of the industry. Here are some of the skills that can translate from insurance adjuster to roofing business owner:

  • Customer Service
  • Discipline
  • Organization
  • Paperwork

Roofing Lead Generation Methods

Otis’s company, Paramount Roofing and Consulting, started as 100% door knocking for sales. As things progressed, more of the company’s leads began to originate from referrals. As Paramount gains more traction online through SEO and reputation management, more leads now come from Google.

  • Door Knocking
  • Referrals
  • Google (SEO, Google My Business, Reviews, etc.)

Tips for New Roofing Companies

Because Otis gained rapid success, his tips for new roofing companies are valuable. One thing Otis suggests is hiring the best possible CPA. Many companies lose everything because of financial mismanagement. So before you even delve into marketing, make sure you have a good accountant.

How To Get Positive Roofing Reviews

Paramount Roofing & Consulting has over 120 5-star roofing reviews already, but not all customers were thrilled with their service initially. Luckily, Otis took it upon himself to personally call each of these dissatisfied consumers and make things right. As a result, these people who would have left 1-star reviews decided to submit 5-star reviews.

Finding The Roofer’s Paradise

Every roofing business owner has their own version of roofer’s paradise. For Otis Floyd, his paradise is real estate investments. Otis has dreamed of owning multi-family real estate properties since he was ten years old and has already made that dream a reality.

As Otis continues to thrive with his roofing business and deliver the highest quality services, he will be able to take his real estate investment dreams to an even higher level in the near future. 

Paramount Roofing & Consulting

Paramount Roofing and Consulting operates in Douglasville, GA, and surrounding areas. Douglasville is west of Atlanta and has a population of nearly 35,000. Any homeowners interested in roofing services in this area should call Paramount Roofing and Consulting.

Otis’s company clearly provides high-quality roofing services with a high performance standard, customer service, and work ethic. As a result, consumers who choose Paramount can expect to get the best possible results in this area of Atlanta. 

Roofing Branding: How To Create a Strong Local Brand Identity

Roofing branding is critical to the success or failure of a local company. Just ask Jesse McMullen and Wesley Bryce of Sargon Roofing and Restoration in Humble, TX. These roofing professionals joined the Roofer’s Paradise podcast to discuss building a brand identity.

Building an Online Brand for Roofing Companies

In 2022 a brand cannot exist without an online presence. People will search for your brand name online based on offline activities. For example, if you utilize door knocking and door-to-door sales, you can rest assured that your consumers will search you online before investing in your services. 

As a result, your traditional marketing methods still require an online presence to solidify the tasks.

Ask for Roofing Company Reviews

The goal of branding is to demonstrate your roofing company’s strong points online. The best way to achieve this is through online reviews. Many roofing contractors neglect the basic process for review generation, which consists of five points. Your online reviews will increase exponentially as you build your brand if you follow this process.

  • Ask the customer in person (with sincerity)
  • Hand the customer a business card with a review link
  • Automate a text review request
  • Automate an email review request
  • One follow-up phone call for final request

Switching from a Roofing Contractor to a Roofing Company

Establishing a roofing company brand requires a transition from contractor to company. Some people think the difference is about licensing and tax documents but in reality, becoming a company is a mentality shift.

You don’t have a brand if you view yourself as a contractor. It’s only when you start thinking like a company owner that you become a brand. Once you reach the company stature, all your checkmarks become more attainable as a professional roofer.

Exercise Responsibility with Roofing Business Profits

When roofers first make big money, they tend to either blow it on lifestyle upgrades or let it slowly burn from medium-sized business expenditures. However, the key to maintaining a solid roofing company brand is limiting expenses and investing your profits intelligently.

You will be tempted to buy an F-150 or a new boat, but maintaining a relatively modest lifestyle is the better play early in your brand development. If you play your cards right, you can eventually get all your lifestyle upgrades while your business is booming sustainably.

Other Branding Factors for Roofers

Other factors influencing your roofing company brand include your company name, location, logo, and website. Your company name should have roofing within its title so that both consumers and search engines understand your offerings. 

Your location is also important, and you should become a member of your local community. Furthermore, your logo and website should exude professionalism and contribute to your overall brand.

Company Name

Some companies use construction in their title instead of roofing. While this doesn’t prevent you from building a brand, it makes it more difficult. Both consumers and search engines respond more favorably to names with roofing in the title because it provides clarity and topical relevance.

Company Location

You can build a roofing brand anywhere, but your strategy depends on your location. In a smaller city like Humble, TX, it’s essential to become a member of your local community, including knocking on doors, attending community events, and checking out the community church.

Company Logo

A company logo should aid your brand and exude professionalism. Your logo should appear on your truck wrap, business cards, website, and business listings. Make sure your logo color scheme appears favorable and simple to onlookers. Remember, it reflects your company’s brand.

Company Website

A website is critical for your brand in 2022. Users will search for your company’s name online, and it’s vital that your main website appears #1 on search results. In addition, you should showcase company reviews on your main site along with service pages for each of your unique offerings.

Roofer’s Paradise

Contact us here if you would like to be the next guest on the Roofer’s Paradise podcast. Our episodes dive into roofing business strategies, cutting-edge products and techniques, and lifestyle dreams and visions. We are considered the #1 podcast for roofing professionals in the United States and would love for you to be a part of it.

Why You Need a Roofing Business Coach | Roofer’s Paradise

Scott Miller of The Growth League recently joined Nolen Walker on the Roofer’s Paradise Podcast to discuss his coaching business and why every roofer needs a coach. You must be held accountable if you want to increase your profits and build a long-term successful roofing company.

Why Do Roofers Need a Business Coach?

Roofers need a business coach to hold them accountable and streamline business processes. Contractors who resist coaching almost always fail to realize their business potential and create a sustainable and profitable company.

What Roofing Business Coaches Help With

A roofing business coach can help you with various things, but their primary function is to hold you accountable. You know you lack accountability if you let things slide in your business practices. So let’s look at a list of things that business coaches contribute:


A business coach holds roofers accountable, essential for every business owner. You might think you can keep yourself accountable, but do you realize your full potential? You are probably neglecting some aspects of your business and must be held to account.


Running a successful roofing business requires a specific kind of business mindset. A coach can help you master your mindset to maximize every aspect of your operation. Furthermore, roofers should understand why they started the business in the first place and connect to that energy.


A coach can help you lay out your dreams and aspirations and outline a strategy to reach tangible goals. Every roofing business owner starts their company with a vision in mind. A good coach will keep you anchored to your dreams and help you realize them with sensible strategies.


Perhaps a rogue employee is screwing you out of thousands because of a lack of oversight. A coach can help you manage your finances and keep your employees in line. Understanding your business expenses is critical to maintaining a profitable roofing company.


Contrary to what the latest Instagram influencer told you, a good roofing business owner doesn’t delegate essential tasks. A business coach can help you determine which tasks you can delegate but, more importantly, which ones you cannot.

Selling Your Company

Another thing a business coach can help you with is preparing your roofing company for sale. This is advantageous for multiple reasons. First, even if you never actually sell your roofing business, preparing it for sale ensures it operates at its highest function.

At Roofer’s Paradise, we discourage business owners from selling their companies. However, we believe that preparing for sale can help you run a better and more profitable business operation. Learning about the sales process also helps you grow your business mindset for future opportunities.

Roofer’s Paradise

To take your roofing business to the next level in 2022, subscribe to the Roofer’s Paradise Podcast wherever you get your podcasts, including Spotify, Apple, and Google. You can also subscribe to our video podcast on YouTube to ensure alerts each time a new episode is released. 

Contact us today if you want to be a guest at Roofer’s Paradise.