Category Archives: Roofing

Roofer’s Guide to Turtle Vents: (The $1,000 Mistake)

I had a guy call me last month, roofing contractor out of the Midwest, asking why his customer’s attic was still sweating after he’d put in a full run of turtle vents. Took me about ten seconds to figure out the problem. The house already had a ridge vent. Nobody pulled it before the turtle vents went in.

That’s the whole story with these vents, honestly. They’re simple. They’re cheap. And they get installed wrong more than almost anything else on a roof.

What A Turtle Vent Actually Is

Turtle vent, box vent, louver, same thing, different name depending on who you learned the trade from. Round domed cap, looks like a turtle shell if you squint, sits up near the ridge, no motor, no fan, nothing spinning. It’s a hole in your roof with a cover on it. That’s the meat and potatoes of it.

Air comes in low, through the soffits. Warm, wet attic air goes out high, through the turtle vent. Passive the whole way through, no electricity, no wind turbine, nothing mechanical to break down in five years and leave your customer with a dead fan sitting in their attic.

Compare that to a turbine vent, which spins with the wind to pull air out, or a solar attic fan, which is running off a panel and actually costs something to maintain. Turtle vents don’t do any of that. They just sit there and let physics do the work: hot air rises, it finds the exhaust point, it leaves.

Why You Need More Than One

Nobody puts a single turtle vent on a roof and calls it done. Can’t, they’re passive, so you need enough of them, spread evenly on both sides of the ridge, to move real volume. Skip that step and you’ve got a roof that’s “ventilated” on paper and still cooking the insulation underneath.

And here’s the part contractors skip: it’s not a guess. It’s not “four vents, always, every house.” The code number is 1 to 150, one square foot of net free ventilation area for every 150 square feet of attic floor. Fifteen-hundred-square-foot attic, you need ten square feet of net free area, split between your intake and your exhaust.

You can cut that in half, down to 1 to 300, but only if there’s a proper vapor retarder on the warm side of the ceiling, and 40 to 50 percent of your ventilation area sits within three feet of the ridge. Most crews don’t check for that. They just run the smaller ratio because it sounds easier.

One more thing people get wrong constantly: net free area is not the size of the hole you cut. It’s what’s left after the screen and the louver take their cut. Manufacturers publish the net free area rating; use that number, not the diameter of the vent.

The Mistake That Costs Callbacks: Mixing Exhaust Types

This is the one. Turtle vents plus a ridge vent on the same roof plane. I see it constantly and it never works the way people think it’s going to.

Here’s why: when you’ve got two exhaust vent types pulling from the same attic, one of them stops pulling air from the soffits and starts pulling it from the other exhaust vent instead. You’ve short-circuited the whole system. Air’s taking the shortest path, not the path that actually ventilates the attic. Doesn’t matter how many turtle vents you add at that point; they’re fighting the ridge vent, not working with it.

Same rule applies to turbines and gable vents. Pick one exhaust system. Stick with it.

Between crew labor, tearing out improperly placed vents, patching the deck, and fixing moisture damage, that single callback can easily eat $1,000 out of your margin on a job.

Where Turtle Vents Actually Win

Ridge vents move more air, full stop, when you’ve got a long clean ridge line with nothing in the way. But most roofs aren’t that simple. Hips, dormers, broken-up rooflines- that’s where a continuous ridge vent doesn’t have enough uninterrupted ridge to work with, and turtle vents become the better call. You place them where you need them instead of needing one unbroken strip.

Where Turtle Vents Fall Short

Two situations where turtle vents alone won’t cut it, and you need to catch these before the install, not after the callback.

No existing soffit intake. Turtle vents are exhaust only. They need air coming in from somewhere, and if there’s no soffit vent system already there, you’re not fixing the attic by adding exhaust; you’re adding intake first, then exhaust. Skip that and the vents have nothing to pull.

Consistently humid climates. A passive exhaust-only system has a ceiling on how much moisture it can move. In a humid region, with a smaller-than-ideal exhaust setup, that ceiling gets hit fast. This is exactly why the ratio math above matters; undersized systems in humid climates are the ones that come back to bite you.

What Happens If You Skip All This

Mold’s the big one. Surface humidity hits 70 percent, you’re in the zone where mold, decay, and moisture damage start showing up on building surfaces; that’s an established threshold, not a new discovery. Trapped attic air sitting warm and wet gets you there faster than people expect.

Shingles rot from underneath, where nobody’s looking, long before the outside shows a thing.

And the attic heat load doesn’t stay in the attic. It sits right above the living space and pushes the AC harder. How much harder depends on the house, insulation, climate, and what’s already installed, so there’s no single number to quote a homeowner. But the direction only goes one way.

Bottom Line

Turtle vents aren’t complicated. Static, cheap, no moving parts, easy to install into an existing soffit-vented roof. That’s what makes them good.

But “simple” doesn’t mean “one-size-fits-all.” Run the ratio off the actual attic square footage. Confirm there’s soffit intake before you add exhaust. And check what’s already on that roof before you cut a single hole, because if there’s already a ridge vent up there, adding turtle vents isn’t solving anything. It’s just giving yourself a callback with your name on it.

Quinn Martin of MCSquared Roofing Joins Roofer’s Paradise

Running your own business requires a finely balanced mix of perfectionism and practicality. That’s the challenging lesson Quinn Martin has learned over decades of running a successful roofing company. Quinn walked into the roofing world at the young age of 12, supporting his step-dad’s contracting business. At age 16, he bought his own truck and began his own startup roofing service. That grew from minor shingle jobs to full installations, siding, deck building, and even interior solutions. 

In today’s podcast, we’ll explore Quinn’s path from exterior contractor to streamlined digital roofing provider, with multiple lessons he learned along the way! We’ll also explore the dangers (and uses) of perfection, plus MCSquared Roofing tactics for maximizing profitability. 

If you’re in need of fresh insights for your roofing company, be sure to listen in!

Stretched Thin and Stressed Out

Quinn’s journey in the roofing journey started out like many others. A personal background in contracting and hard labor, followed by a natural growth in client base and service capabilities. Unfortunately, that thrilling expansion period introduced a dangerous trap, one that many contractors fall into: over-extension.

Simple roofing work ballooned into pull exterior projects and interior renovations. For Quinn, extra solutions came with their own complications, time-drains, and management challenges. His own personal perfectionism only added to these difficulties. A firm dedication to superb craftsmanship helped earn excellent reviews, but it also caused some projects to run longer than necessary. MCSquared’s owner found himself driving back and forth across town managing multiple teams of specialized contractors and running himself ragged. 

Worse still, these extra solutions weren’t even generating any real boosts to the company’s bottom line. Quinn needed a change. He needed to simplify. 

Quinn gradually MCSquared scaled back to its original roots: a purely roofing-focused company.  Not only did this breathe new life into the company’s profit margin, it transformed the ultimate growth path of Quinn’s business.  

Growing Your Roofing Company Digitally with Online Shopping

With the roofing world turned upside down by rising covid restrictions, numerous contracting businesses found themselves spiraling as they looked for ways to recoup sales. Door-knocking was out for many in the more locked-down states, including North Carolina. So were many other traditional marketing tactics that relied on in-person sales. 

For Quinn (who never really liked sales in the first place), this was a tantalizing opportunity to reach prospects in new and creative ways. 

“We weren’t allowed to go out and bid roofs. I started thinking, ‘There’s gotta be a better way to do this.’ Why do I have to go out?’ We’ve been using satellites for years. If I get a request for a quote, I can sit there and use the satellite and measure it out myself. I can see exactly how many feet of ridge there are and…every single inch of material that goes into that roof. And then I compile emails for my customers, email it out to them with five different roof options. Then they just pick the roof that fits their style and budget. Sign online. Pay online. Schedule online.”

MCSquared Roofing has not only reduced their need for sales personnel to practically zero, but they’ve been able to funnel the cost savings back into the business. This means greater profit margins and more incentivized roofing crews. 

A More Practical Version of Perfectionism

Business owners need to feel connected to the function and outcome of their company. For roofing contractors, this often translates into a micro-management habit at every jobsite. While perfectionism encumbered Quinn in the past, he’s found more practical outlets for it these days.

First, he works hard to provide the most information-rich proposals for would-be clients. Consumers have also shown a surprising willingness to shop for roofing online. Quinn attributes most of his client responsiveness to better information availability and low-pressure environments. 

“…I’m not sitting there for two hours in a homeowners house presenting to them, trying to talk them into a certain roof. We’re not trying to sell anybody a roof. We’re trying to give them enough data to [help them] buy the roof. If we give them the options, I’m not going to assume they want the stone coated steel, top of the line roof. I’m also not going to assume they want this cheap little 3-tab roof that’s gonna last them 15 years. I’m going to let them decide what’s right for them. In our proposals, we send tons of information on each shingle. We send the brochure for each and give them the information they need to choose what’s right for them.”

Next, Quinn provides his own finishing inspection at the end of each job. No micromanaging crews during installs, just a simple walk-around to ensure quality control and cleanliness around the site. 

“That’s going to be your first bad review, if you do a bad job on the cleanup…I will walk around the roof. If the debris that I pick up is more than fit in the palm of my hand, somebody screwed up.” This final check also provides ample opportunity to talk with the property owners and build relationships. After all, client referrals are an essential part of every roofing contractor’s business!


Share Your Story with Us in the Roofer’s Paradise Podcast!

So many contractors break through their first year of business, only to break down due to over-extension. Taking on additional solutions and service areas may seem like easy wins, but these choices come with serious management requirements, labor costs, and time drains. Avoid these pitfalls! Protect your roofing company by cultivating a streamlined service infrastructure first.

Want more tips on smart expansion for your roofing company? Subscribe to the Roofer’s Paradise Podcast for outstanding interviews and tips from industry successes! You’ll find plenty of fresh insights to guide your business towards sweet success. Better yet, contact us with your own success stories and help countless roofers like you!

Roof Rejuv: How Shingle Rejuvenation Increases Close Rates

Shingle rejuvenation products like Roof Rejuv can increase roofers’ close rates by 18%. Just ask Tyler Trimbath, who uses Roof Rejuv for his local general contractor company, Mihalko’s General Contracting. Tyler’s wife runs the company and began to grow concerned with construction waste being thrown into landfills. From this concern, the concept of Roof Rejuv was born.

What is Roof Rejuv?

Roof Rejuv is a plant-based roof replenishment solution that contractors can apply on asphalt shingles via spray. Applying Roof Rejuv every five years can extend the shingle roof’s lifespan up to 15 years. The product is engineered for asphalt shingle rejuvenation and contains over 90% agricultural-based oils and a polymer. 

Why Should Roofing Contractors Try Roof Rejuv?

Roof Rejuv can benefit roofing companies in various ways, from increasing close rates, enhancing service options, and preserving the environment. Some homeowners can’t afford complete roof replacement right away, making a shingle rejuvenation product very appealing. Let’s review the benefits:

Increase Closing Percentage

If your roofing sales closing percentage is between 36% and 40%, you probably have great salespeople on your team. But what if you could take that number even higher? Having Roof Rejuv as an option can increase that percentage to 55% or 65% by converting customers to rejuvenation.

Provide an Affordable Alternative

Many homeowners can’t afford a $30,000 roof replacement. A shingle rejuvenation product allows them to extend their roof’s lifespan as they gather the funds for a replacement. While some roofers would rather sell the replacement, having an affordable alternative is ultimately good.

Help The Environment

As a plant-based spray solution, Roof Rejuv is made from reusable ingredients. Furthermore, Roof Rejuv helps reduce landfill waste typical of high-ticket roof replacements. Though some roofing companies are largely unconcerned with environmental wellness, many are passionate about these solutions.

How Does Roof Rejuv Work?

Roof Rejuv penetrates the asphalt shingle to restore flexibility and durability by replenishing the refined oils. It does not lay on top of the shingle like other spray-on solutions. As a result, the product actually stops the aging process. You can see proof via before and after photos of the roof shingles.

How Much Does Roof Rejuv Extend a Roof’s Lifespan?

The lifespan extension depends on the roof’s age at the time of spray application. For example, a 15-year-old roof can expand its lifespan to 30 years over a series of 3 Roof Rejuv applications occurring every 5 years. Older roofs (30+) will depend on the condition of the shingles.

Other Roof Rejuv Benefits

Roof Rejuv’s benefits are proven to restore oils depleted by oxidation and rough climate conditions. Aside from extending a roof’s lifespan and providing an affordable and environmentally-friendly alternative to roof replacement, Roof Rejuv also offers the following additional benefits:

  • Decreases Water Permeability up to 97%
  • Protects Against Wind and Hail Damage
  • Increases Shingle Pliability

Roofer’s Paradise Podcast

We hope you enjoyed the podcast episode with Tyler Trimbath and learned about the benefits of a shingle rejuvenation product for your roofing services. If you would like to become a guest on the next Roofer’s Paradise Podcast episode, please contact us at Roofer’s Paradise.