Roofing Industry Success with Justin Woodruff of Roof Central

Justin Woodruff is the owner of Roof Central in Clayton, North Carolina — a company that offers residential and commercial roofing services. Because of his entrepreneurial background, Justin’s ascendance to roofing industry success came faster than most. Yet, along the way, Justin has remained steadfast with his core business principles while adapting to the evolving industry.

Mastering Your Roofing Specialty

Roof Central offers both residential and commercial roofing services, but the company is divisional. As a result, the commercial specialists don’t pitch residential and vice versa. In 2022, many roofers try to become the jack of all trades and neglect becoming the master of one. You get results when you solidify yourself as the best in one part of the industry.

Optimizing Your Roofing Jobs Pipeline

You have the sales, bookkeeping, production, operation, and so on. Every point in your job pipeline must be optimized to realize complete success. Any weak point can render your strong points useless. Therefore, paying attention to your roofing jobs pipeline is one of the most important things you can do for a business, especially in the roofing industry.

Get More Roofing Leads from Your Online Brand

There’s more accountability in today’s roofing industry because consumers can check your reviews before hiring your company. As a result, failing to establish an online brand can cost you jobs. Conversely, investing in a robust online presence can increase your roofing leads exponentially. 

So if you’re serious about growing your business, online branding is essential.

Preparing your Roofing Business for Sale

Most roofing business owners should not sell their company, but all of them should prepare it for sale. Why? Because preparing to sell your business ensures that it operates at full functionality. When your processes are in order, you make a more significant profit. The irony is that once your company runs smoothly, you won’t even want to sell.

More About Justin Woodruff

Justin first went into business at only 15 years old, which showcases his entrepreneurial background. Later, Justin began satellite installations for DirectTV, which eventually transitioned into performing home theatre installations. Next, Justin entered the roofing industry as a CEO for 3 and 1/2 years, at which point he decided to found Roof Central.

Roof Central in North Clayton, NC

Roof Central offers all types of roofing services, from restoration and storm damage repair to soft wash roof cleaning. Operating in North Carolina, Roof Central provides excellent services for its customers. The company’s 51 5-star Google reviews reflect the quality of their work.

Roofer’s Paradise Podcast

Don’t hesitate to contact us today if you want to join Nolen Walker as a guest on The Roofer’s Paradise Podcast. We are willing to talk to roofing professionals and individuals with experience in industry-adjacent fields. As the #1 business podcast for roofing professionals, we aim to expand our roofing community and provide valuable insights online.

You can subscribe to the Roofer’s Paradise Podcast on YouTube, Spotify, and wherever you listen to podcasts. Make sure to listen to all our new episodes and leave comments, ratings, and reviews on the platform of your choice.