Roofing branding is critical to the success or failure of a local company. Just ask Jesse McMullen and Wesley Bryce of Sargon Roofing and Restoration in Humble, TX. These roofing professionals joined the Roofer’s Paradise podcast to discuss building a brand identity.
Building an Online Brand for Roofing Companies
In 2022 a brand cannot exist without an online presence. People will search for your brand name online based on offline activities. For example, if you utilize door knocking and door-to-door sales, you can rest assured that your consumers will search you online before investing in your services.
As a result, your traditional marketing methods still require an online presence to solidify the tasks.
Ask for Roofing Company Reviews
The goal of branding is to demonstrate your roofing company’s strong points online. The best way to achieve this is through online reviews. Many roofing contractors neglect the basic process for review generation, which consists of five points. Your online reviews will increase exponentially as you build your brand if you follow this process.
- Ask the customer in person (with sincerity)
- Hand the customer a business card with a review link
- Automate a text review request
- Automate an email review request
- One follow-up phone call for final request
Switching from a Roofing Contractor to a Roofing Company
Establishing a roofing company brand requires a transition from contractor to company. Some people think the difference is about licensing and tax documents but in reality, becoming a company is a mentality shift.
You don’t have a brand if you view yourself as a contractor. It’s only when you start thinking like a company owner that you become a brand. Once you reach the company stature, all your checkmarks become more attainable as a professional roofer.
Exercise Responsibility with Roofing Business Profits
When roofers first make big money, they tend to either blow it on lifestyle upgrades or let it slowly burn from medium-sized business expenditures. However, the key to maintaining a solid roofing company brand is limiting expenses and investing your profits intelligently.
You will be tempted to buy an F-150 or a new boat, but maintaining a relatively modest lifestyle is the better play early in your brand development. If you play your cards right, you can eventually get all your lifestyle upgrades while your business is booming sustainably.
Other Branding Factors for Roofers
Other factors influencing your roofing company brand include your company name, location, logo, and website. Your company name should have roofing within its title so that both consumers and search engines understand your offerings.
Your location is also important, and you should become a member of your local community. Furthermore, your logo and website should exude professionalism and contribute to your overall brand.
Some companies use construction in their title instead of roofing. While this doesn’t prevent you from building a brand, it makes it more difficult. Both consumers and search engines respond more favorably to names with roofing in the title because it provides clarity and topical relevance.
You can build a roofing brand anywhere, but your strategy depends on your location. In a smaller city like Humble, TX, it’s essential to become a member of your local community, including knocking on doors, attending community events, and checking out the community church.
A company logo should aid your brand and exude professionalism. Your logo should appear on your truck wrap, business cards, website, and business listings. Make sure your logo color scheme appears favorable and simple to onlookers. Remember, it reflects your company’s brand.
A website is critical for your brand in 2022. Users will search for your company’s name online, and it’s vital that your main website appears #1 on search results. In addition, you should showcase company reviews on your main site along with service pages for each of your unique offerings.
Contact us here if you would like to be the next guest on the Roofer’s Paradise podcast. Our episodes dive into roofing business strategies, cutting-edge products and techniques, and lifestyle dreams and visions. We are considered the #1 podcast for roofing professionals in the United States and would love for you to be a part of it.