Author Archives: Roofers Paradise

Roofing Branding: How To Create a Strong Local Brand Identity

Roofing branding is critical to the success or failure of a local company. Just ask Jesse McMullen and Wesley Bryce of Sargon Roofing and Restoration in Humble, TX. These roofing professionals joined the Roofer’s Paradise podcast to discuss building a brand identity.

Building an Online Brand for Roofing Companies

In 2022 a brand cannot exist without an online presence. People will search for your brand name online based on offline activities. For example, if you utilize door knocking and door-to-door sales, you can rest assured that your consumers will search you online before investing in your services. 

As a result, your traditional marketing methods still require an online presence to solidify the tasks.

Ask for Roofing Company Reviews

The goal of branding is to demonstrate your roofing company’s strong points online. The best way to achieve this is through online reviews. Many roofing contractors neglect the basic process for review generation, which consists of five points. Your online reviews will increase exponentially as you build your brand if you follow this process.

  • Ask the customer in person (with sincerity)
  • Hand the customer a business card with a review link
  • Automate a text review request
  • Automate an email review request
  • One follow-up phone call for final request

Switching from a Roofing Contractor to a Roofing Company

Establishing a roofing company brand requires a transition from contractor to company. Some people think the difference is about licensing and tax documents but in reality, becoming a company is a mentality shift.

You don’t have a brand if you view yourself as a contractor. It’s only when you start thinking like a company owner that you become a brand. Once you reach the company stature, all your checkmarks become more attainable as a professional roofer.

Exercise Responsibility with Roofing Business Profits

When roofers first make big money, they tend to either blow it on lifestyle upgrades or let it slowly burn from medium-sized business expenditures. However, the key to maintaining a solid roofing company brand is limiting expenses and investing your profits intelligently.

You will be tempted to buy an F-150 or a new boat, but maintaining a relatively modest lifestyle is the better play early in your brand development. If you play your cards right, you can eventually get all your lifestyle upgrades while your business is booming sustainably.

Other Branding Factors for Roofers

Other factors influencing your roofing company brand include your company name, location, logo, and website. Your company name should have roofing within its title so that both consumers and search engines understand your offerings. 

Your location is also important, and you should become a member of your local community. Furthermore, your logo and website should exude professionalism and contribute to your overall brand.

Company Name

Some companies use construction in their title instead of roofing. While this doesn’t prevent you from building a brand, it makes it more difficult. Both consumers and search engines respond more favorably to names with roofing in the title because it provides clarity and topical relevance.

Company Location

You can build a roofing brand anywhere, but your strategy depends on your location. In a smaller city like Humble, TX, it’s essential to become a member of your local community, including knocking on doors, attending community events, and checking out the community church.

Company Logo

A company logo should aid your brand and exude professionalism. Your logo should appear on your truck wrap, business cards, website, and business listings. Make sure your logo color scheme appears favorable and simple to onlookers. Remember, it reflects your company’s brand.

Company Website

A website is critical for your brand in 2022. Users will search for your company’s name online, and it’s vital that your main website appears #1 on search results. In addition, you should showcase company reviews on your main site along with service pages for each of your unique offerings.

Roofer’s Paradise

Contact us here if you would like to be the next guest on the Roofer’s Paradise podcast. Our episodes dive into roofing business strategies, cutting-edge products and techniques, and lifestyle dreams and visions. We are considered the #1 podcast for roofing professionals in the United States and would love for you to be a part of it.

Why You Need a Roofing Business Coach | Roofer’s Paradise

Scott Miller of The Growth League recently joined Nolen Walker on the Roofer’s Paradise Podcast to discuss his coaching business and why every roofer needs a coach. You must be held accountable if you want to increase your profits and build a long-term successful roofing company.

Why Do Roofers Need a Business Coach?

Roofers need a business coach to hold them accountable and streamline business processes. Contractors who resist coaching almost always fail to realize their business potential and create a sustainable and profitable company.

What Roofing Business Coaches Help With

A roofing business coach can help you with various things, but their primary function is to hold you accountable. You know you lack accountability if you let things slide in your business practices. So let’s look at a list of things that business coaches contribute:


A business coach holds roofers accountable, essential for every business owner. You might think you can keep yourself accountable, but do you realize your full potential? You are probably neglecting some aspects of your business and must be held to account.


Running a successful roofing business requires a specific kind of business mindset. A coach can help you master your mindset to maximize every aspect of your operation. Furthermore, roofers should understand why they started the business in the first place and connect to that energy.


A coach can help you lay out your dreams and aspirations and outline a strategy to reach tangible goals. Every roofing business owner starts their company with a vision in mind. A good coach will keep you anchored to your dreams and help you realize them with sensible strategies.


Perhaps a rogue employee is screwing you out of thousands because of a lack of oversight. A coach can help you manage your finances and keep your employees in line. Understanding your business expenses is critical to maintaining a profitable roofing company.


Contrary to what the latest Instagram influencer told you, a good roofing business owner doesn’t delegate essential tasks. A business coach can help you determine which tasks you can delegate but, more importantly, which ones you cannot.

Selling Your Company

Another thing a business coach can help you with is preparing your roofing company for sale. This is advantageous for multiple reasons. First, even if you never actually sell your roofing business, preparing it for sale ensures it operates at its highest function.

At Roofer’s Paradise, we discourage business owners from selling their companies. However, we believe that preparing for sale can help you run a better and more profitable business operation. Learning about the sales process also helps you grow your business mindset for future opportunities.

Roofer’s Paradise

To take your roofing business to the next level in 2022, subscribe to the Roofer’s Paradise Podcast wherever you get your podcasts, including Spotify, Apple, and Google. You can also subscribe to our video podcast on YouTube to ensure alerts each time a new episode is released. 

Contact us today if you want to be a guest at Roofer’s Paradise.