How Do You Market a Roof Sale?

view from below of a roof under construction

What should I think about while marketing a roof?

No matter what part of the country your roofing business is located in or the areas you serve, marketing your business is essential, just as for any business in other industries. But the methods and types of roofer marketing aren’t like other industries. For starters, roofing is one of the most expensive things on a home, and second, most homeowners don’t notice anything about the roof until there is something of significance. 

So, it is up to each roofer, to market their business in a way that will place them at the forefront of homeowners and business owners when the time comes. So, what are the best methods and ways for roofer marketing? Read on for answers to commonly asked questions and let’s get your roofing business on top of more homes and businesses! 

What is the purpose of roofer marketing?

To increase business which increases sales which makes that bottom line healthier! Okay, so how do you market your roofing business? Whether you’ve been in the roofing business for years, or you’re a start-up roofing business, marketing is just as essential as it is for any other company in any other industry. Here are some proven methods of roofer marketing: 

Referral Roofer Marketing

Referral roofer marketing can generate up to 5 times more conversions with minimal effort and time. Referral roofer marketing programs shouldn’t be complicated and they don’t have to be expensive. Some suggested referral ideas include: 

  • Create a referral program to get the best-qualified leads because the referring customer is familiar with your business and the service you provide. Potential customers are more likely to trust you when they know somebody who used you, and the profit margin is typically 25% on average. A roofer marketing referral program can give your current customers an incentive when you offer services like free gutter cleaning. 
  • Ask your current customer to refer family, friends, neighbors, and co-workers to you! 
  • Find vendors in common with your roofer marketing efforts that you can exchange customer referrals with. Some examples would be a siding company, a window company, a chimney sweep, a tree service, house leveling and foundations, etc. 
  • Ask the local chamber of commerce for customer referrals. This can get you commercial property business as well as residential business. 

Digital Roof Marketing

WHOA! If you’re reading this, you’re experiencing digital marketing! So, does digital roofer marketing work? Obviously! Digital marketing allows you to reach a larger range of audience and provides you with tracking capabilities. With digital roofer marketing, you can measure the number of emails that are opened and read, you’ll see how many people are completing your “for more information….” Forms, and over time, you’ll see the traffic web rates. Some digital roofer marketing ideas include: 

  • Start by building a website that has the company name, contact information, and services offered easily readable. Keep the graphics clear and easy to understand language to attract customer attention.
  • Update the website regularly. Keep the information about your roofing business updated. For instance, if you offer holiday light installation, update that on the website just before December and update again that you remove the holiday lights too.
  • A picture is worth a thousand words and that includes photos of the roofing services you have provided and offer.
  • Share customer reviews and testimonials.
  • Have a blog section on your website about roofing topics that are helpful and interesting to commercial property owners and homeowners.
  • Include a downloadable guide on your website that features roofing advice and other essential roofing information, like how the roof and gutters affect the foundation.
  • Don’t forget to include the “Contact Us” form on your website! This will allow you to follow up with those ‘just shopping’ customer inquiries.

Word-of-mouth Roofer Marketing

Chances are you’re already doing some of the following suggestions, but maybe you’re not getting the response you desire. You can reduce the number of “Not interested.” Responses by creating a plan first. 

  • Door-knocking is a great word-of-mouth roofer marketing effort, but you need to create a sales pitch that makes you stand out from all the other roofers knocking on doors. 
  • Canvassing neighborhoods that have recently experienced severe weather. 
  • Canvas neighborhoods of older homes.
  • Leave behind attention-grabbing advertising materials like business cards with a ‘pop’, professionally designed pamphlets that provide company information and roofing tidbits that aren’t well-known facts. 
  • Have signage with your company’s name and number that you can leave with customers. “Coming soon” will have those driving by looking for the new roof soon, and “Roofing by ….” signage will tell them who to call for their roof. 

How can I increase my roofing sales?

Okay, you have some direction and ideas on roofer marketing, but how can you improve the sales? Well, that trusty tri-fold ladder and tape measure aren’t going to be used as much as they have been. Today, apps and drones are doing the work for you. 

 By fully implementing these in the process of roofer marketing, you can create a more compelling presentation for potential clients that encompasses pricing, product as well as the old fashion, tried, and true human interaction and sales techniques. The things to remember that need your utmost attention include: 

  1. Professional presentation of yourself and your company
  2. A refined sales pitch
  3. Providing solutions to problems
  4. Sell the value of the products and services you offer 
  5. Get to know your prospective clients and build relationships with them
  6. Offer freebies like consultation, drone imagery, and annual inspections.
  7. Offer options in materials and upgrades. 
  8. Offer recent references and referrals of like-jobs

In Closing 

With the advice, suggestions, and tips in roofer marketing that we’ve provided here, and staying diligent with these things, you’ll see an increase in your sales and business growth!